As well as providing voice acting for the seminal Studio Ghibli film, My Neighbour Totoro, Itoi wrote each of the movie studio's film taglines and even co-wrote songs with the Oscar-winning composer Ryuichi Sakamoto.
In 1981 he co-authored a collection of short stories with the country's most successful contemporary novelist, Haruki Murakami, while his 1983 slogan for a Woody Allen-fronted advertising campaign for the Seibu Department store remains one of the Japanese advertising industry's best known. At the time, Itoi was famous across Japan or his work as a slogan writer, the Nipponese Don Draper. Afghanistan, Albania, Andorra, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Barbados, Belarus, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cayman Islands, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Falkland Islands (Islas Malvinas), Finland, French Guiana, Georgia, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guatemala, Guernsey, Guyana, Haiti, Honduras, Hungary, Iceland, Iraq, Ireland, Israel, Jamaica, Jersey, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Martinique, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Nepal, Netherlands Antilles, New Zealand, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Romania, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, Saudi Arabia, Serbia, Slovakia, Slovenia, Sri Lanka, Suriname, Sweden, Switzerland, Tajikistan, Trinidad and Tobago, Turkey, Turkmenistan, Turks and Caicos Islands, United Arab Emirates, Uzbekistan, Venezuela, Virgin Islands (U.S.Shigesato Itoi cried, so the story goes, on the way home from his first meeting with Shigeru Miyamoto, after Nintendo's most famous game designer had rejected Itoi's idea for a video game.
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